(Hypebot) – The music tech and broader music industry brain drain has usually attracted talent to more lucrative areas in tech and media. This time, a music tech veteran has been lured from a top position at Apple Music to the holding company of Moët, Louis Vuitton, Marc Jacobs and Bulgari.
The mystery is solved.
Former Apple exec Ian Rogers is moving to Paris to head digital for LMVH, the company behind luxury brands like Louis Vuitton, Marc Jacobs, Moët, Hennessey and Bulgari. Rogers is joining LVMH as its Chief Digital Officer in October, according to multiple sources.
LMVH reported a net profit of $1.58 billion for the first half of 2015. Rogers reportedly described their job offer as "to0 good to resist".
Rogers is a digital music pioneer. He handled online marketing for the Beastie Boys while still in college, then helped build Yahoo! Music. As CEO of direct to fan platform Topspin, Rogers was a strong early advocate of direct to fan commerce. He left Topspin to help launch and run Beats Music and followed his team after Apple purchased Beats last year.