PAL ALTO, CA (Hypebot) – Our Call Katy Perry Now post last week led us to service provider SayNow. This free service connects bands with fans via voice mail and text messages. Rapper Soulja Boy, for example, regularly connects with 2 million opt-in fans via SayNow.
Fans get voice or text messages broadcast from participating artists and can call in to hear a message recorded by the act, leave their own message and connect with other fans. The only costs are regular mobile use charges.
Any artists can sign up at no cost, and those who bring more than 500 fans and unique content into the system are dubbed SayNow Stars can earn revenue from actions like "press 1 to buy my new ringtone" or "press 1 to buy tickets to my next live performance. For some artists, SayNow shares the revenue from ads that accompany voice and text messages. Some also generate revenue with premium content like special messages or fan conference calls.