Skechers USA, Inc, a leading lifestyle footwear manufacturer, and Britney Spears have signed an exclusive, three-year worldwide licensing agreement for its 4 Wheelers roller skate line. Under the agreement, Skechers will have the right to advertise and sell a Britney Spears collection of 4 Wheelers and skate accessories in the United States and throughout the world. Financial terms were not disclosed.
Spears is already promoting Skechers athletic footwear in international print ads. The deal runs January 2001 through June 2002.