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Warner Continues Their European Live Sector Expansion

MILAN, Italy (CelebrityAccess MediaWire) — Warner Music is continuing its move towards the 360 model after their Italian division acquired Italian live events company Vivo.

Vivo will operate as a stand-alone unit and will continue to be helmed by its current managing directors, Corrado and Sandro Rizzotto but the company's office will shift from Pordenone to Milan.

Vivo, formerly called Indipendente, provides booking and promotion services for established and up and coming international acts. Over the last eleven years the company has produced tours for artists including Radiohead, Amy Winehouse, Sigur Ros, The Killers, Coldplay, Arcade Fire, Franz Ferdinand, Paolo Nutini and Muse. The company also produces Italian festivals such as Bands Apart Festival and I-Day Festival, which this year, will be headlined by Kasabian, the Arctic Monkeys and The Offspring.

The acquisition marks Warner Music's latest move in their effort to move away from the traditional label model. In recent years, Warner Europe has also acquired promoters Camus and Nous in France, set up the promotion shop Neuland and picked up the Spanish management company Get In. Warner also operates the Italian F&P, a live events, TV and sponsorship formed in partnership with Ferdinando Salzano in 2008.

"We are all excited about the possibilities this generates for developing our relationships with international artists, through new creative and commercial opportunities that will build their long-term success in Italy." Massimo Giuliano, Chairman and CEO, Warner Music Italy said in a statement. – CelebrityAccess Staff Writers