MELBOURNE, AUS (CelebrityAccess) – Melbourne’s Etihad Stadium will officially be renamed Marvel Stadium following a new sponsorship deal with The Walt Disney Company.
The eight-year agreement, which goes into effect in September, includes complete rebranding and renaming of the stadium, a premium Marvel retail store, as well as a number of other activations that will bring the famed Marvel universe to life.
Melbourne Stadium Limited CEO Michael Green said:
“Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world. It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans.
“Over 18-years, we have become the world’s busiest multi-purpose stadium. Now, we look forward to a new era of entertainment for the stadium where we will push the envelope and continue to deliver world-class events and fan engagement.
This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience.”