YORK, PA (CelebrityAccess MediaWire) — The Strand Capitol Performing Arts Center in York, Pennsylvania has appointed Steve Bailey to head up an expansion of its programming.
This is not the first time that Wesler and Bailey have teamed up to improve the fortunes of a community performing arts center by expanding the programming to include a heavy dose of popular, mainstream shows that reflect the change in audience attitudes and preferences.
Wesler first recruited Bailey to The Grand Opera House in Wilmington, Delaware twelve years ago to help with many of the same kind of changes he says are needed at The Strand Capitol.
"Non profit presenters are supported primarily by those people who attend shows and have a sense of ownership for the venue that provides the kinds of experiences that entertain and enrich," says Wesler.
"When I first began working with Steve in Wilmington, we saw an immediate uptick in interest and support of The Grand because of the changes in programming that were made," adds Wesler. Bailey, who does the programming for The Grand, notes the similarities between the two venues and the routing opportunity for artists as a way of creating more options for both venues. The Grand has two theaters (303 seats/1200 seats) and SCPAC also has two venues (450 seats/1250 seats). The chance to develop acts in the smaller spaces for possible future plays in the larger venues is something Wesler and Bailey are looking forward to.
Located roughly 80 miles apart, the two venues present a straight line routing opportunity into or out of the Pittsburgh or Mid Atlantic area markets. "I'm really looking forward to partnering with Ken as we work to cultivate more activity in each of our buildings," says Bailey.
Immediate plans call for an increase in programming as well as a diversification in the types of shows the Strand Capitol presents. – CelebrityAccess Staff Writers