NEW YORK (Hypebot) – Project Playlist has added EMI’s catalog to its music discovery and playlist offering. Sony also signed on several months ago. Project Playlist had been flying high with 42 millions registered users when takedown notices from the major labels it had not made deals with forced their widgets off MySpace and then Facebook.
The EMI deal means that Project Playlist is halfway home in its bid to license all four majors. “It is crucial for us to continue connecting our users with more of their favorite music,” said Owen Van Natta, Chief Executive Officer for Playlist. “This partnership will provide us with a wide-ranging selection of content to satisfy our users’ appetites to share and purchase music. We are excited to now have both EMI and SONY BMG Music catalogs available and we hope to continue to expand and enhance our service.”
“Making our music available on a fan favorite like Project Playlist is part of EMI Music’s mission to connect artists and fans and to give fans more ways to discover new artists,” said Ronn Werre, EMI Music's President, Music Services worldwide. “Project Playlist is becoming a fan favorite. Our artists also know that word-of-mouth among friends is a powerful part of music discovery.”