LOS ANGELES (CelebrityAccess MediaWire) — Live Nation Entertainment has acquired BigChampagne Media Measurement, a leading developer of technologies for collecting, analyzing and distributing media metrics.
BigChampagne’s Ultimate Chart platform will power social discovery, content relevancy and product personalization across Live Nation’s businesses.
BigChampagne's own products and services will be expanded to incorporate unprecedented access to live event data, ticketing and merchandising, direct-to-fan and other exclusive data sets. As a part of Live Nation’s Live Analytics group, BigChampagne will introduce comprehensive business intelligence solutions for entertainment businesses, brands and lifestyle marketers.
Live Nation Entertainment will retain the BigChampagne team and operations. Founder Eric Garland has been appointed General Manager of LiveNation.com, and co-founder Joe Fleischer has been named SVP of Content & Product Strategy for LiveNation.com.
Live Nation will continue to invest in the development of BigChampagne's core analytics engine and products including Ultimate Chart, Ultimate Awards and Ultimate Chart Pro.
Michael Rapino, CEO of Live Nation Entertainment, said: “This acquisition strengthens our commitment to be the leader in Artist to Fan data. BigChampagne’s expertise will accelerate our mission to drive deeper fan engagement throughout Live Nation driven by world class data technology.”
Eric Garland, founder of BigChampagne, said: "BigChampagne now collects and analyzes more information about entertainment and online audiences than anyone in our sector's history. From my first conversation with Live Nation, it was clear to me that this is the right place to dramatically evolve and extend what we've built. We’re connecting fans with things they’ll love that are happening nearby or soon, or both."
— Crystal Lynn Huntoon