(CelebrityAccess MediaWire) —
Live Nation has entered into a 15-year agreement to manage and promote the Wembley Arena in London. Live Nation subsidiary, Hamsard, brokered the deal with developer Wembley London Limited, a subsidiary of Quintain Estates and Development PLC, and coincides with the arena’s extensive $60 million refurbishment, restoring it to the pinnacle of venues. The venue will re-open in April.
“Wembley Arena is one of the great icons of live entertainment,” said Michael Rapino, CEO of Live Nation. “We’re thrilled to add Wembley Arena to our roster of globally operated venues and know that we can continue to keep the brand of this magnificently restored venue in the highest light.”
Wembley Arena plays host to more than 200 international concerts and events each year many of which are promoted by Live Nation. –Bob Grossweiner and Jane Cohen