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Nederlander Concerts Adds Invite Technology

LOS ANGELES, CA (CelebrityAccess MediaWire) — Since its inception, Nederlander Concerts has been setting trends in the entertainment and music industries. Nederlander Concerts reinforced that reputation this week by adding a pioneering, friend-to-friend invitation service to their on-line ticketing business. "We want to give concert-goers an easy way to connect and make plans with their friends when they want to go to a show," said Jamie Loeb, Nederlander's Vice President of Marketing. "We're excited about the service and how it benefits our patrons and increases ticket sales."

The service, provided by Boulder, Colorado based iggli inc., gives fans the ability to invite and coordinate with friends to attend a particular show or event. "Nederlander Concerts recognized the potential immediately and they were able to implement our technology in no time at all," said iggli CEO Tom Higley. "We've been delighted with how savvy they are and how quickly they've embraced our service. Both of our companies have a commitment to using state of the art technology to better serve the fan and we're excited to partner with them."

The unique on-line invite service uses friend-to-friend communication technology that allows fans to coordinate their social activities around a particular event. Ticket sellers, venues, promoters, artists, sports teams and event companies, like Nederlander, benefit by reaching a broader audience and, ultimately, by selling more tickets. Fans benefit by using an easy communication tool to coordinate and transact with their friends. They can also post comments and share details via partner websites and trusted social networks such MySpace, Facebook and Twitter.

"Most people don't want go to a show alone. By adding this service, we're able to help our fans connect the events they love with the friends they want to share them with. In turn, we can communicate show-related messages to the social groupings to provide a better consumer experience," said Nederlander's Loeb.

When fans log onto the Nederlander Concerts website ( they simply have to click the green "invite friends" button to take advantage of the service. Everything else is automated from that point on. Fans can invite and organize friends, and then have the capability to conduct multiple purchases as a single transaction using the simple, Nederlander branded interface. –by CelebrityAccess Staff Writers