Paradigm And X-Ray Touring Announce Partnership


MONTEREY, CA (CelebrityAccess) — Two of the world's leading boutique agencies, Paradigm Talent Agency and X-ray Touring, are partnering in a newly formed joint venture partnership backed by Ron Burkle's investment firm Yucaipa.

The deal helps to expand Paradigm's roster through X-Ray's client list, which includes artists such as Coldplay, Chance the Rapper, Robbie Williams, Eminem, Blur, Stereophonics, Volbeat, Gorillaz, Pixies, Green Day and Linkin Park, while offering X-Ray's clients access to Paradigm's services such as branding, endorsements, digital content development and distribution, and other media.

“X-ray has a fantastic worldwide roster,” says Sam Gores, Chairman and CEO of Paradigm Talent Agency. “We’ve wanted this partnership for quite some time and are thrilled to grow our company while working in partnership with Steve Strange, Ian Huffam, Scott Thomas, Martin Horne and Jeff Craft to offer more creative and business opportunities to X-ray’s artists.”

The agreement follows the mold of Paradigm's previous successful tie-up with UK-based Coda Agency and X-Ray will continue to operate as an intendent office. Coda itself recently formed an affiliation with U.K. full-service talent agency Independent Talent Group (ITG), which is also partnered with Ron Burkle's Yucaipa.

“We are thrilled to be in business with Paradigm in the UK. The synergies with X-ray, ITG and CODA creates Europe’s most comprehensive agency offering as well as a fund to invest in live entertainment assets in the UK and Europe,” investor Ron Burkle said of the deal. – Staff Writers