NEW YORK (CelebrityAccess) — Facebook and Universal Music Group announced that they’ve struck a multi-year global agreement that will see the label giant license its recorded music and publishing catalogs for video and other uses across Facebook, Instagram, and Oculus.
Under this partnership, users will be able to upload videos that contain licensed music and personalize their music experiences on Facebook and its connected platforms, while sharing videos with friends and family. In time, functionality will expand to enable access to UMG’s catalog of music across a series of social features, the companies said.
As well, the two companies will partner to develop new music-based products to these Facebook platforms, including Messenger, to help drive social media engagement for artists and fans, while expanding commercial and fan engagement opportunities for artists.
Michael Nash, Executive Vice President of Digital Strategy, Universal Music Group, said, “Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans. This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world.”