VANCOUVER (CelebrityAccess) — Digital ticketing service and event platform Eventbrite announced the acquisition of Picatic, a Vancouver-based ticketing, and event registration platform.
Jayesh Parmar, CEO and co-founder of Picatic, who will join Eventbrite and continue to lead the team in Picatic’s Vancouver headquarters. The company also offices in Toronto, Saskatoon, San Francisco, and New York City.
Picatic, which was founded in 2008, bills itself as a crowdfunding platform for event ticket sales allowed promoters to create event pages to generate funding before events are booked. Picatic currently services clients in American, Canadian, European, Australian, United Kingdom, Swedish, Swiss and Danish markets.
“Events are deeply rooted in our company’s DNA and we share the same passion for live experiences as the team at Eventbrite. Joining forces brings tremendous value to our loyal customers, who will now benefit from Eventbrite’s powerful platform, robust feature set, and access to an extensive roster of API and distribution partners. We’re excited to share our talented development community and have a broader impact in the Canadian market and beyond.”
Picatic is perhaps best known to the public in connection to a viral video that made the rounds in 2012. In the video, Lisa Dutton, an anchorwoman for a local news show in Saskatoon was reporting on a sausage eating contest that Picatic was handling ticketing for. In a tongue-twisted moment, Dutton mispronounced the company’s name when she told the audience that tickets could be obtained at ‘Picadic’ which admittedly, led to a spike in traffic for the service, according to Twittweb.