(CelebrityAccess) – Warner Music Group (WMG) has announced the appointment of Oana Ruxandra to the newly created position of EVP, New Business Channels – Chief Acquisition Officer.
Ruxandra, who reports directly to WMG CEO Steve Cooper, returns to the company following a stint with Universal Music Group as SVP of Digital Strategy and Partnerships, to help attract non-traditional partners and identify unconventional M&A opportunities.
She will be tasked with collaborating with WMG’s digital strategy and business development team, led by Chief Digital Officer & EVP, Business Development Ole Obermann, in addition to working on various cross-company initiatives to bring together the most relevant resources and expertise to deliver swift and agile innovation.
Commenting on the news, Cooper said: “As our industry continues its rapid evolution, we’re seizing the moment by expanding and redefining the concept of what a global music company can be.
“Working with talented people across our business, Oana will seek out a wide range of partners who will help us create original, forward-thinking opportunities for our company, our artists, and our songwriters.
“She’s from a new, diverse generation of entertainment executives, and brings a combination of digital experience, strategic thinking, and practical business expertise to her new role.”
Ruxandra added: “More than ever, the music world holds huge appeal for entrepreneurs, who see it as a welcoming home for experimentation and innovation.
“WMG is on a mission to provide a broad, open, and inclusive environment where independent thinkers and leading-edge companies can realize their visions, well beyond the scope of a traditional music company.
“I’d like to thank Steve for this exciting new opportunity.”