LOS ANGELES (CelebrityAccess) – Warner Bros. Records has announced the appointment of Michael Chester to Executive Vice President, Promotion.
Chester, who will be based in Los Angeles, comes to the label from Scooter Braun’s SB Projects, where he served as SVP, Marketing and Promotion, working closely with Justin Bieber, Ariana Grande, and others.
In his new role, he will oversee all aspects of the label’s promotion initiatives and strategies and will report to Warner Bros. Records Co-Chairman & COO Tom Corson.
Commenting on the news, Tom Corson said: “Over the past two decades, Mike has played a central role in breaking countless hit records and building the careers of a string of iconic artists. As the media landscape continues to shift and evolve, his experience, passion, and ingenuity will be invaluable in helping shape our artist development strategies. Mike is one of the most accomplished and respected people in our business, and I’m very happy to welcome him to our senior management team.”
Chester added: “I’m thrilled to be joining this iconic label and the incredible promotion department at such an exciting time in the company’s evolution. Warner Bros. Records has a fantastic roster of incredible new talent and legendary artists, and I’m looking forward to doing my part to give their music world-class exposure, devotion, and support. I’d like to thank Tom and Aaron for this wonderful new opportunity.”
Chester began his career at Arista Records in New York. He later worked in a variety of roles for both Atlantic Records and Island Def Jam.