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Heath Baumhor (Judith Hill Photography), Steve Lassiter (Kathy Thomas), and Matt McGuire (Tara Rudy)

Steve Lassiter, Matt McGuire, and Heath Baumhor Launch Reliant Talent

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(CelebrityAccess) — A trio of former senior APA agents, Steve Lassiter, Matt McGuire, and Heath Baumhor, have teamed up to launch Reliant Talent Agency, a full-service entertainment company focused on multi-genre live entertainment bookings.

Headquartered in Nashville, Tenn., Reliant’s roster at launch includes Travis Tritt, Kenny Loggins, Everclear, Rodney Carrington, Phil Vassar, Yacht Rock Revue, Take 6, Average White Band, Sister Hazel, and more. Additional artists announcements are expected in the coming weeks, the company said.

“We are beyond thrilled to introduce Reliant Talent Agency. The team of partners and staff are all industry veterans with years of experience and forward-thinking. We are invested and motivated to unify with artists and help them continue to reach new audiences and opportunities in other areas of representation. 2020 sparked many unforeseen changes in our industry and the touring sector, especially. As we enter the next phase for live music, there is a real opportunity for our agents to take the current challenges and pivot into finding new ways and possibilities in representing our clients. We hope to play a leading role in this sector of our industry and hope to be an asset to our artists for building the foundation of success,” said Reliant’s Steve Lassiter.

“The agency business is going through a renaissance, from years of consolidation to much-needed expansion with the recent launch of so many great boutique agencies. I am excited to help lead Reliant into the future. We bring together an experienced and respected team whose character is as equally matched as our hustle,” added Heath Baumhor.

“In the short time since Steve, Heath, and I came together to form Reliant Talent, the company has expanded to house a full staff and diverse artist roster representing several formats across the musical spectrum. I am proud to be a part of this venture and look forward to our continued growth. This is just the beginning for Reliant, and you can expect to see more announcements in the coming weeks and months,” noted Matt McGuire.

Additional agents at the company include Chris Burke, who will lead Reliant’s corporate division, Chris Gaulke, Fred Hanson, Jeff Howard, Chris Looney, and Frank Wing.

Reliant said it plans to continue to add partners, agents, and staff, who will be announced in the coming months.

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