DENVER (CelebrityAccess) — Veteran booking agent and talent manager Ira Sweetwine announced that after an eleven year run as an independent operator, he was merging his company Sweetwine Entertainment Group with Los Angeles-based Empire Agency.
Sweetwine will join Empire as a full partner with oversight of what will be the company’s new Denver offices.
“I am beyond thrilled to partner with a talented, forward-thinking, successful and creative group of professionals within the music industry. Merging Sweetwine Group into the Empire Agency is the highlight of my career, yet just the beginning of a new, and limitless journey ahead,” said SEG founder Ira Sweetwine.
According to Sweetwine, all of his current client roster, which includes acts like Les Nubians, Alpha Blondy, Tracksuit Wedding, and Pandas & People, is making the jump to Empire with him.