TUCKAHOE, NY (CelebrityAccess) — The Kirby Organization has announced the launch of a Licensing, Endorsement and Sponsorship division and has hired Terri DiPaolo to head the new unit.
The company's new division will focus on increasing tour and event sponsorships, as well as generating revenue for clients through consumer product licensing deals. As well, the division will offer their services to off-roster artists as well, the company said.
DiPaolo is a veteran consumer products licensing executive. Previous experience for DiPaolo includes a terms as resident of Brands at the Canadian company Boat Rocker Media, was General Counsel and Chief Operating Officer of Authentic Brands Group, LLC, and was General Counsel for the estate of Bob Marley. DiPaolo began her career as a music lawyer, specializing in representing young bands and other recording industry clientele.
"In the ever-growing and ever-changing music industry, we are constantly looking for ways to help our artists grow and prosper," says TKO President Andrew Goodfriend. "We are excited to offer clients this opportunity to diversify their business opportunities, and Terri is the perfect person for this position."