LONDON (CelebrityAccess) — British producer and DJ Four Tet is partnering with Ticketmaster and their Verified Fan Program for a quartet of shows at the O2 Academy Brixton this October.
The shows will feature Four Tet performing an all-night DJ set and live performances, as well as a lineup of artists and guest performers curated by the man himself, with tickets to the event priced at just £5 each.
Four Tet’s shows in the market have historically been sought-after tickets and with tickets and fans who want to attend the show will have the chance to purchase a ticket by registering through Verified Fan by Tuesday 28th August. Tickets across every date will be available to Verified Fans at 10 am on Friday 31st August.
The digital-only tickets are tied to the fan’s mobile, downloading directly into the smart phone’s wallet, and can be transferred to a friend using a Ticketmaster account.
“We’re putting mobile first, and leading the charge to a fully digital future – one we know artists and fans are ready for. These gigs present the perfect opportunity to use the tools we have to restrict resale from the get-go and give full control back to the artist over their own show,” said Andrew Parsons, MD Ticketmaster UK.
“Combining our Verified Fan technology with 100% digital ticketing will guarantee that O2 Academy Brixton is packed with real fans, paying exactly what Four Tet wants them to pay.”.
“It’s really great to be returning to O2 Academy Brixton to host Four Tet’s biggest shows to date. Two live shows in addition to the now legendary all-night DJ sets that always see him choose some amazing guests to join him, all for the price of £5. It’s fantastic to be working with Ticketmaster to ensure the die-hard fans are the ones at the shows, and that these £5 tickets aren’t bought and resold for profit by touts,” Eat Your Own Ears promoter Tom Baker added.