Denver (CelebrityAccess) Superfly, which co-produces Bonnaroo and San Francisco’s Outside Lands, is preparing for the inaugural Grandoozy to Denver.
Superfly co-founder Jonathan Mayers said the festival, which will feature Stevie Wonder, Kendrick Lamar and Florence + The Machine Sept. 14-16, said it was years in the making.
“I went to school in New Orleans, and I fell in love with the city,” Mayers told the city’s Gazette. “I interned at one of the great festivals down there, which really was an inspiration to me for why I chose this path, the New Orleans Jazz Fest. It’s one of the great events. It celebrates New Orleans and southern Louisiana in the food, the music. The audience that attended, the diversity that attended, it was all faces from the community. It was wonderful.”
The festival will feature three stages at the Overland Park Golf Course. Another stage, The Break Room, will feature dancing after morning yoga. There will also be an ’80s Ski Lodge, DJ sets, a hair metal cover band, a Goth night and panels, among other features, along with microbreweries and local chefs.
“One thing that we learned from spending time here is that there are a ton of entrepreneurs here,” Mayers said. “We’re working with about 10 independent brands in the outdoor apparel and equipment industry. … They’ll be selling limited-edition items, collaboration pieces. We’re working with the likes of Topo bags and Icelantic Skis.”