Ticketmaster Study Finds Under 35s Driving Women’s Sport Growth In UK

Ticketmaster Study Finds Under 35s Driving Women’s Sport Growth In UK

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(CelebrityAccess) – Ticketmaster has revealed the results of its State of Play 2018 report.

According to the ticketing provider’s annual survey of 12,000 people––which focused this year on attitudes towards sport in the UK, with a particular emphasis on football, rugby union and cricket––people under the age of 35 are three times more likely to have attended a women’s sporting event.

Other findings included three in ten sports fans reporting that they are “likely to attend” a women’s match in 2019, and three in five people agreed that women’s sport is “on the rise.”

The data also revealed that almost half of fans polled (46%) said they would watch women’s sports if shown by broadcasters, while a fifth of respondents (17%) claimed they simply don’t hear about the games.

Commenting on the findings, Tina Mermiri, director of research & digital analytics at Ticketmaster International, said: “This is our sixth State of Play report looking at significant areas of the live event and ticketing experience, demonstrating our commitment to understanding our audiences and supporting the many industries in which we work.

“Our 2018 report is the largest and most comprehensive yet with a sample of 12,000 lifting the curtain on what people in the UK really think about sport in this country, with complementary analysis from our database of over 100m ticket purchasers and transactional data from sports clients.

“This in-depth comparative study between football, cricket and rugby fans highlights macro and micro trends, from an unexpected love of Bovril to hardcore football fans, coming together to form full picture of the sporting world, its challenges and opportunities.”

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