(CelebrityAccess) – Columbia Records has this week announced the appointments of Jennifer Citron and Mary Madden to vp, touring and events. Both will report to Ryan Ruden, svp, experiential marketing and business development.
Citron previously served as senior director of touring and events for the label, while Madden was named director of touring and events for Columbia Records in 2016.
Commenting on the appointments, Ruden said: “Jennifer and Mary have proven to be innovative leaders in the tour marketing and live event sectors. I am excited for them to co-lead new initiatives and strategy around live that drive fan engagement and bring value to our artists. The entire company joins me in congratulating them on their well-deserved promotions.”
“I’m grateful to Ron Perry, Stephen Russo, Jenifer Mallory, and Ryan Ruden for the opportunity to contribute to this exciting chapter of Columbia Records,” said Citron. “I look forward to cultivating event-based marketing efforts while continuing our focus on touring and artist development strategies that deliver success stories for our artists.”
“I’m very grateful to Ron Perry, Stephen Russo, Jenifer Mallory, and Ryan Ruden for this opportunity and continued support,” added Madden. “I’ve been fortunate to work with some of the most inspiring artists at Columbia Records and I look forward to continuing to serve them in the live and event marketing arenas.”