LOS ANGELES (CelebrityAccess) – Capitol Music Group has announced that Amber Grimes has been appointed to the newly created role of svp of global creative.
Grimes, who comes to Capitol from her previous position as senior manager of urban independent at Spotify, will be tasked with leading the company’s Innovation Team and Ten3 content creation department, as well as with formulating and executing CMG’s global streaming strategy. She will report to Chairman & CEO Steve Barnett.
Commenting on the appointment, Barnett in a statement: “Many of us at CMG have had the pleasure to work closely with Amber in her role at Spotify, and her incredible well of innovative ideas and brilliant execution made a great impression on us and convinced me that we needed her to join the CMG team. Her skills as an executive and an entrepreneur will be of great benefit to our artists as she leads our Innovation and content creation teams to new levels of excellence and plays a key role in our global streaming strategy.”
Added Grimes: “Capitol is at the forefront of developing truly exciting new talent, and they do so by supporting their artists’ vision and never being afraid to push boundaries. I’m honored to be expanding my relationship to work more directly with this incredible roster of artists, as well as CMG’s incredible labels and teams. I’m thrilled to be bringing my streaming experience, passion for artists and disruptive mindset into the Tower.”
Grimes has previously worked on campaigns for the likes of Paul McCartney, Rae Sremmurd and Logic among others.