LONDON (CelebrityAccess) — AEG, owner and operator of The O2 and The SSE Arena, Wembley, along with ticketing partner AXS has launched Flash Mobile Delivery and AXS Official Resale; an official secondary ticket marketplace which will prevent the resale of tickets for profit and become the only legitimate way to resell tickets that guarantees entry to both venues.
The service, first announced last June, allows fans to exchange or resell tickets to events at the two venues but caps the resale price to 10% of the face value of the ticket, removing the incentive for speculation\
The service is the only legitimate for fans to resell or buy secondary market tickets for the two venues and customers will be able to see both primary and resale tickets together, allowing them to pick the best price from the available options. Customers who buy tickets from other resale platforms, risk having their tickets canceled and entry denied, AEG said.
The launch also includes mobile ticketing and AXS’s Flash Mobile Delivery. Through this technology, all tickets are assigned to individuals and include a unique digital ID. This includes a dynamically changing barcode system, which ensures that the tickets cannot be illegally duplicated while allowing tickets to be shared with friends via mobile devices.
“We welcome this new safer and fairer option for visitors to our venue. The new technology from our partner AXS will allow fans to access the venue in a simpler way and guarantee their tickets, whether primary or resale, are authentic, avoiding any disappointment,” Steve Sayer, VP & GM of The O2 said.
“AXS is proud to provide a fully integrated platform across both the primary and resale markets, giving everyone the opportunity to sell and purchase tickets at a capped, fair price. This will help prevent ticket touting and help combat illegal counterfeiting. We know that fans, artists and their representatives have been looking for a solution to these issues for a long time and we believe AXS Official Resale with Flash Mobile Delivery will be a real game-changer. I’m also really pleased that AXS is partnering with AEG on this important initiative and delighted that such iconic venues like The O2 & The SSE Arena, Wembley will be leading our launch plans,” added Robert Byrne, Managing Director of AXS Europe.