LOS ANGELES (CelebrityAccess) — Ridesharing company Lyft announced it’s teaming up with AEG to become the exclusive rideshare, bike, and scooter partner at 16 AEG Presents owned or operated music assets across eight U.S. markets.
The transportation partnership, coordinated by AEG Global Partnerships, is aimed at making it easier for fans to safely get to events at AEG properties and marks the first time AEG Presents has integrated scooter and bike rideshare options for fans across its select music properties.
The deal seems centered on AEG venues in urban areas, and participating properties include 1STBANK Center, Fiddler’s Green Amphitheatre, the Mission Ballroom and Global Dance Festival (Denver, CO), EXPRESS LIVE! and the Basement (Columbus, OH), Forest Hills Stadium (Queens, NY), The Joy Theater (New Orleans, LA), Shrine Auditorium & Expo Hall and Camp Flog Gnaw Carnival (Los Angeles, CA). The Theatre at Grand Prairie (Dallas-Fort Worth, TX), Stage AE (Pittsburgh, PA), Marymoor Park Concerts, The Showbox, The Showbox SoDo and Bumbershoot, an AEG Presents festival (Seattle, WA).
As part of the agreement, Lyft will create and operate designated drop-off and pick-up “Lyft Spots” for its cars, bikes, and scooters, with the program being rolled out to participating venues in the “next few months”, AEG said.
“AEG Presents is proud to have a best-in-class partner like Lyft who shares in our commitment to consistently providing our respective customers with exceptional experiences,” said Andrew Klein, Managing Director, AEG Global Partnerships. “We’re constantly looking for innovative ways to leverage technology, and this partnership allows us to add value with easy-to-use transportation solutions that enhance the fan experience across some of our biggest venues and live events.”