NEW YORK (CelebrityAccess) – Primary Wave has inked a new joint venture deal with highly-respected music publishing executive Juan Madrid and his company Cruz Control Music.
Madrid, who has nearly two decades of music publishing experience, has signed the likes of Lex Luger, T-Minus and Chief Keef collaborator Young Chop as well as artists The Game, Rick Ross (who he has also managed), Flo-Rida, Waka Flocka, Meek Mill, Wiz Khalifa and more.
After serving as Senior VP of Urban A&R at Warner Chappell, Madrid left the company in 2016 to form Cruz Control Music. He has since signed AYO, who produced Kyle’s chart-topping record “ISpy,” as well as songwriter Raquelle Dolore whose most recent success includes a co-writing credit on 2Chainz & Arianna Grande’s “Rule The World.”
Madrid also serves as a Consulting Producer for MGM and Viacom for the show Signed, which first aired on VH1 in 2017. The show is currently in pre-production for Season 2.
Commenting on the JV, Madrid said: “I am very excited to partner with Primary Wave in this next phase of my career. After several meetings with Larry and the creative team at Primary Wave, I quickly realized that our visions aligned and that they would support Cruz Control in the publishing space. Larry, Justin, and their team have built a great company and I am looking forward to working together to sign and empower young talented musicians.”
Lawrence Mestel, CEO & Founder, Primary Wave Music Publishing added: “Throughout his nearly two decades in the music industry working at major music publishing companies, Juan has proven himself to be an incredibly accomplished publishing executive. We are looking forward to Juan helping Primary Wave become a bigger force in pop and urban culture music. With his vast industry knowledge and artist relationships, we know he will be an enormous asset to Primary Wave.”
The first signing to the new joint venture is Miami rapper, Ball Greezy, who has multiple hit records under his belt, including Drake’s global hit “In My Feelings” and as a featured artist on Lil Duval’s hit single “Smile Bitch.” Also signed to the JV is Canadian artist 12AM, whose single “Couple Pills” recently clocked over 1 million streams.