(CelebrityAccess) — As the Montreux Jazz Festival gears up for its 54th year, the organization behind the festival announced the launch of Montreux Media Ventures, a media company that will develop content and events for corporate partners.
To oversee the new venture, Montreux has hired CEO Nicolas Bonard, who formerly held senior roles at MTV, Video Media, and the Discovery Channel.
“We are collaborating closely with talent, from musicians to star directors, to shoot our live content in a new, creative way,” Bonard said in an announcement on social media.
In addition to content for other clients, Montreux Media Ventures will also produce in-house content related to the iconic jazz festival, including interviews and backstage footage, documentary features, and live-streamed concerts, as well as less visual content such as podcasts and even vinyl releases.
At Montreux Jazz Festival, the artists are up close and personal with their fans, which encourages unique moments. The festival is a special playground for the artists, who sometimes rethink their concerts just for Montreux. It’s that spirit of intimacy and creative freedom that we want to share through our global content development,” said Montreux Jazz Festival CEO Mathieu Jaton.