Budweiser has signed on as the presenting sponsor of Marc Anthony's upcoming
33-city, 34-date summer tour in the US and Puerto Rico. The Clear Channel
Entertainment-produced tour begins July 6 in Boston.
Anthony will be featured in new television and radio advertising for Budweiser.
There will also be point-of-sale materials and promotional products supporting his
tour. Budweiser's first commercial
starring Anthony, "Recording Studio," is scheduled to debut in June.
As presenting sponsor and exclusive alcohol sponsor, Budweiser will have signage
featured at all concerts and will be featured on all tickets sold in the U.S. and Puerto
Rico. Budweiser will also conduct club promotions in tour markets giving consumers
the opportunity to win concert tickets and other tour merchandise.