C3 Expands Partnership With GEO In Brazil

AUSTIN, TX (CelebrityAccess MediaWire) — C3 Presents has extended their joint venture with their Brazilian partner GEO, a division of Brazil's pre-eminent entertainment company to exclusively partner in all festivals, tours and special projects in the South American country.

According to Billboard.biz, both companies will seek to develop new live music properties to appeal to Brazilian audiences. Included in these properties is the already existent Lollapalooza Brazil, which is set to take place at São Paulo's Jockey Club, March 29-31, 2013, as well as a new international music festival in Rio de Janeiro and the current electronic festival, XXXPERIENCE, which was a GEO property.

The deal will also provide opportunities for additional live performance events and tours by artists who are already in the region for festivals.

"With GEO we saw an opportunity to increase our presence [in Brazil] by operating year-round and developing other kinds of experience for the public down there that they haven't seen yet," C3 Partner Charles Walker told Billboard, "concepts we can bring to Brazil or elsewhere in South America that make sense." – CelebrityAccess Staff Writers