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CMRRA Strikes A Deal With YouTube

TORONTO CA (CelebrityAccess) — Canadian rights agency CMRRA has finalized a major agreement for reproduction rights between YouTube and CMRRA in the Canadian territory.

The company says the agreement is a "major step forward" and "completely changes the landscape for rights administration" in Canada.

The deal will see CMRRA license audiovisual content made by YouTube in the course of delivering that content to users, similar to their existing broadcast mechanical license. As well, the agreement covers YouTube’s Electronic Sell Through (EST) and Transactional Video-On-Demand (TVOD) services.

CMRRA’s new tariffs shall apply to services that offer streams and downloads of music videos and all other audiovisual content, as well as to traditional broadcasters for audiovisual broadcasting and video-on-demand. CMRRA will use these tariffs, as well as privately negotiated agreements like this one with YouTube, to license the reproduction of musical works in our repertoire for the Canadian territory, the company said. – Staff Writers