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Elias Arts Hires Pat Weaver to Head New Channels Music Group

NEW YORK, (CelebrityAccess MediaWire) — Elias Arts, announced today that it has named Pat Weaver Executive Vice President, New Channels Music Group and Rob Senn, Senior Vice President, Marketing, effective immediately.

Weaver, an experienced commercial music and sound professional, has worked on a wide range of traditional and new channels projects for major clients, TV networks, and ad agencies. With a background that includes publicity and marketing at Capital Records, Mobile Fidelity Sound Lab, and Turner Network Television, she went on to be Executive Producer at EMOTO/AdMusic and most recently served as Senior Executive Producer at Musikvergnuegen in Los Angeles.

In her new position, Weaver heads up Elias Arts New Channels Music Group, which includes diversified music services for a variety of delivery vehicles including internet, webcasting/podcasting, television networks, gaming, film trailers, retail/themed environments and mobile applications. In addition, she will oversee the launch of Elias' vast music library which will soon be made available for the first time.

Weaver is also co-founder of newly launched Elias Arts partner company — LakeHouse Sound, a "custom music label" representing select indie recording artists who license as well as custom score.

Rob Senn most recently served as Chief Marketing/Operating Officer for Gibson Guitars where he dramatically extended the brand's on-line presence by implementing a broad mix of celebrity-based editorial and multi-media content. He was Senior Vice President, Anschutz Entertainment Group in Los Angeles where he oversaw marketing for entertainment properties in sports, music, television and live events and prior to that, was General Manager for The National Academy of Recording Arts & Sciences, having spent twelve years as a key player in The Grammy Awards presentations. His background also includes experience with MTV, MCA Records, Atlantic Records, and CBS Records.
At Elias Arts, Senn will be responsible for a range of innovative marketing and sales programs, publicity and trade promotions, and will also actively collaborate on Elias' New Channels, Sound and Audio Identity projects with corporate clients and advertising agencies. –by CelebrityAccess Staff Writers