SAN FRANCISCO, (CelebrityAccess) — Digital event ticketing platform Eventbrite announced that they will acquire rival ticketing service Ticketfly from streaming music service Pandora for $200 million.
Additionally, Eventbrite and Pandora plan to enter into a future distribution agreement to extend Ticketfly's integrated services on the Pandora platform.
“The whole is greater than the sum of its parts, and we see immense alignment and opportunity with this union, especially as we continue to expand Eventbrite’s global footprint in music,” said Julia Hartz, CEO and co-founder of Eventbrite said in a press statement announcing the deal.
“Together with Ticketfly, we will focus our collective energy on further developing our unparalleled solution and superior services for indie music venues and promoters around the world," she added.
Pandora acquired Ticketfly in late 2015 for a reported $450 million cash and stock deal.
The acquisition announcement continues a period of growth for Eventbrite, which earlier this year, announced that they had acquired European ticketing company Ticketscript. – Staff Writers