New York, NY, (CelebrityAccess) – The Madison Square Garden Company has sealed a broad-ranging deal with video streaming service Hulu that includes naming rights to The Theater at Madison Square Garden.
“The Theater at Madison Square Garden has played a central role in the history of the Madison Square Garden Arena complex, with its own rich tapestry of cherished events,” said Darren Pfeffer, executive vice president, MSG Live. “We are thrilled to have such an acclaimed partner in Hulu, which is also known for its commitment to celebrating the very best in entertainment.”
The theater will now be known as The Hulu Theater at Madison Square Garden, with Hulu branding and content fully integrated across the venue, as well as MSG’s digital and promotional platforms.
In addition to securing naming rights to the venue, Hulu’s brand will be writ large across the venue, including new signage on Eighth Avenue, egress signage, and Penn Station directional and digital signage. as well as digital branding assets. The deal also includes plans for sweepstakes, promotional rights, digital branding assets, and ticket pre-sales to select events.
“Hulu gives viewers access to all of the live and on-demand sports, news, family and entertainment content they love, so it is only fitting that we partner with one of the world’s best-in-class sports and entertainment venues,” said Hulu Chief Marketing Officer, Kelly Campbell. “This new relationship gives us a unique presence in one of the largest and most important media markets and we’re proud to align with an iconic venue such as The Theater at Madison Square Garden.”
The financial terms of the deal were not disclosed.