NEW YORK, (CelebrityAccess) — PledgeMusic has addeed Sony Music veteran Adam Lekach as Senior Vice President of Marketing, reporting to company CEO Dominic Pandiscia.
Lekach most recently served as Vice President Media and Partnerships for Kemado Media Group, consisting of Mexican Summer, Anthology Recordings, Software Recording Co., and Kemado Records, but he spent a long tenure at Sony Music in various sales and marketing roles.
In his new role Lekach will handle the company's PR strategies for key campaigns and initiatves, for PledgeMusic as well as NoiseTrade and Set.fm.
He joins PledgeMusic at a pivotal juncture as we begin the process of integrating NoiseTrade and Set.fm. Adam’s deep familiarity with the independent and major label worlds will play a key role in boosting our growth opportunities and ensuring we deliver on our guiding premise that there’s a better way to experience music,” said Pandiscia. – Staff Writers