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Live Nation Deploys Cloud-Based Point Of Sale System At North American Venues

LOS ANGELES (CelebrityAccess) — Live Nation has teamed up with Appetize, makers of a cloud-based enterprise point-of-sale platform, to streamline concession and merchandise sales at their venues across the U.S.

Over the summer, Appetize has installed 4,400 of their point of sale units in twenty five amphitheaters and seven indoor venues around the U.S., including amphitheaters such as Shoreline Amphitheatre, Nikon at Jones Beach, and the new Ascend Amphitheater in Nashville, as well as theaters such as the Fillmore Auditorium in Denver and The Masonic in San Francisco.

Approximately half of the point of sale units installed were fixed systems located at concession or merch stands while the other half were mobile iPad-based systems that allow for roving vendors to use the system.

The system allows customers to make purchases directly from an app on their mobile device and schedule delivery or pick up of their order. It also provides a backend suite of reporting, inventory, and timekeeping tools, as well as purchase and data security.

“We are immensely proud of our engagement with Live Nation and excited about the success our system has had in the amphitheater environment,” said Kevin Anderson, Co-Founder and VP of Business Development at Appetize. “It’s certainly rewarding to see our entire line of products bringing innovation to such a broad network of venues operated by the biggest live entertainment company in the world. Appetize has combined the best parts of the legacy and mobile POS worlds to create a new kind of modern, enterprise point of sale solution.”

Other customers using Appetize include Madison Square Garden, the Seattle Seahawks, and the Miami Dolphins. – Staff Writers