Music Choice Launches 45 New Stations

Music Choice, the largest provider of commercial-free digital music via cable and satellite, inaugurates the new face of
Music Choice, which includes 45 enhanced music channels in 8 million digital cable homes. New screens featuring album art, music news, artist facts, music history, new releases and TV screen ads now accompany the selection of uninterrupted music that distinguishes Music Choice as a leader in the digital audio space. Music Choice now offers the first full-time platform for interactivity on music channels to cable operators. Any operator with interactivity can take full advantage of the Music Choice offering that enables their customers to shop for music and respond to promotions and advertisements using their television remote control. The interactive TV channels already exist in more than 3.5 million DIRECTV(R) homes.

The 45 channels will showcase daily and weekly news items on today's hottest music, along with facts on artists being played on each and every channel. Additional new features include the display of the album art and album title on the screen for the song being played, along with up-to-date listings of new CDs and details on momentous events in music history. The enhanced channels provide the Music Choice consumer with a complete music experience they cannot get through the radio or online music services. Channels exist for everyone's taste, including 80s, 70s, Rap, Metal, R&B hits, Alternative Rock, Today's Country, Blues, Hit List, and Classic Rock to name just a few.

Recent surveys show that Music Choice listeners tune in an average of 14 hours per week and look at the screen approximately 12 times per hour. Christina Tancredi, Sr. Vice President, Marketing, Advertising & Sponsorship Sales stated, "With the enhancements to the 45 channels, we are anticipating a significant increase in screen views that translates into an unmatched advertising opportunity on television."

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