(CelebrityAccess MediaWire) —
Song, Delta Air Lines' low-fare, high- style air service, has launched Song Records, an innovative brand venture created to celebrate music and provide a platform for showcasing a diverse collection of recording artists. The venture is a collaborative effort involving a variety of partners, including: Song; Creative Branding Group, a premiere entertainment strategic ventures company; Gary Stiffelman, a high profile music attorney; and the music label Artemis Records.
"This venture was exciting to us because the music industry needs to really take risks and try some different things to create new avenues of visibility and that is what this will do," said Daniel Glass of Artemis Records. "Having said that, we all agree that it starts with the music and with really great artists."
"Song Records provides us with a melodious way to show our commitment to offering our customers great entertainment which is a fundamental part of the Song brand," said Joanne Smith, president of Song. "It is incredibly exciting to be able to offer Song Records through unique channels, including our industry-leading in-flight entertainment system. We want to provide something for everyone with Song Records, honoring the music of truly great artists and the individual tastes of those who fly with us."
Song Records will initially spin with two artists followed by the introduction of new music each quarter. The first slate of new releases include: Better Than Ezra's "Before The Robots," which includes the radio hit "A Lifetime," scheduled for release on May 31, and Jaguar Wright's "Divorcing Neo 2 Marry Soul," scheduled for release on July 12.
"For this venture to fly, we needed like-minded people who are excited about taking unique risks and partners who can work with us to create a comfortable place for artists to express their individual voice because at the end of the day, this is all about the artists," said Brooks Branch, president of Creative Branding Group and Song Records partner. "This is a good climate for a project like Song Records, because I think this is a time when all industries need to adapt — from music to retail to airlines — and it is forcing people to become more innovative."
Consumers will be able to purchase CD's on select Song flights, as well as in traditional retail stores throughout the United States. In addition, Song plans to make digital download purchases available on Song flights through its IFE system and on its website at flysong.com/songrecords.
All Song aircraft are equipped with personal video monitors at each seat, offering a wide array of entertainment features — accessible via touch-screen technology — including: live, DISH Network television; movies on-demand; MP3 programming from more than 1,600 songs and 11 video games. –Bob Grossweiner and Jane Cohen
