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1. Inspiration trumps execution.

Write a great song, it's more important than knowing how to play it.

2. Audience is everything.

If you don't want to reach as many people as possible, stop now. You're too afraid to make it, you're not a real artist. Artists believe in themselves and want to share their work, they believe it will change the world. You can only do this by having an audience, hopefully a large one.

3. Artists never stop learning.

Once you stop testing limits, once you revert to formula, your death warrant is signed.

4. Real artists ship.

If you're trying to get it perfect, you're on the wrong path. Life is imperfect, your goal is to reflect it. People relate to that which has rough edges, just like them.

Bob Lefsetz, Santa Monica-based industry legend, is the author of the e-mail newsletter, "The Lefsetz Letter". Famous for being beholden to no one, and speaking the truth, Lefsetz addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself.

His intense brilliance captivates readers from Steven Tyler to Rick Nielsen to Bryan Adams to Quincy Jones to music business honchos like Michael Rapino, Randy Phillips, Don Ienner, Cliff Burnstein, Irving Azoff and Tom Freston.

Never boring, always entertaining, Mr. Lefsetz's insights are fueled by his stint as an entertainment business attorney, majordomo of Sanctuary Music's American division and consultancies to major labels.

Bob has been a weekly contributor to CelebrityAccess and Encore since 2001, and we plan many more years of partnership with him. While we here at CelebrityAccess and Encore do not necessarily agree with all of Bob's opinions, we are proud to help share them with you.

5. Artists are insecure.

If you think you know everything and have all the answers you're not an artist. An artist lives for feedback, and decodes and deciphers it to see if he's on the right track. You don't have to abide by criticism, but to avoid it is a mistake.

6. Artists want to get paid but are willing to leave money on the table.

Your goal is to get it right, your vision down. Sometimes this means you get paid less, or not at all. But if you don't know your worth, no one else will.

7. True artists are humble.

They realize they're part of a great continuum, inspired by the past and grease for the future. No one is forever, never forget that.

8. Artists are jealous, but the best channel that jealousy into their work.

It's tough to see someone get more acclaim and make more money. But rather than be sour grapes, be inspired. No one likes someone who bitches, someone who complains someone stole their opportunity.

9. Risk.

You know when you do your best work. But take chances, you never know what will resonate with listeners. You've been doing it so long that you're never going to do something bad, let the audience decide what is good.

10. Don't try to be something you're not.

Just because country is hot, that does not mean you should cut a record with a banjo. Just because TV delivers eyeballs, that does not mean you should be a judge. Do what you do, it's your only chance of lasting success.