LOS ANGELES (CelebrityAccess MediaWire) — Live Nation has pacted with 901 Silver Tequila to name the premium beverage the Official Tequila of Live Nation.
The multi-year sponsorship deal will apply to a majority of Live Nation's venues across the U.S. and marks the first time that the liquor brand has entered into a a multi-platform sponsorship deal of this kind.
As part of the package, 901 Silver Tequila also gains access to tickets, in-venue visibility on Live Nation's venue-based video network as well as signage placement specifying 901 Silver as the official tequila sponsor in Live Nation venues throughout the country.
Justin Timberlake launched the tequila brand earlier this year and the Live Nation deal has led to some speculation that the agreement may be a harbinger of deeper involvement between the performer and the promoter. – CelebrityAccess Staff Writers