NEW YORK (CelebrityAccess) The politically charged MTV Video Music Awards show – the self-called biggest night in music – wrapped with fewer viewers than last year, which was the previous lowest-rated VMAs in history.
The VMAs, replete with jokes about NFL kneeling and endorsing illegal border crossing, was down 16 percent compared with last year’s show, with an average of 2.25 million viewers versus 2.66 million viewers. The drop was more significant with adults age 18-40 with MTV losing 20 percent of the demo.
There is also the factor that few of the big stars like Beyoncé, Drake and Bruno Mars visited the event and some have reported that it’s possible that’s why they didn’t win any major awards.
Chances are, though, the ultimate reason is simply because in the age of unplugging, few are making the effort to punch in the correct local (and variously changing) cable channel.