(CelebrityAccess) – Sony Music Entertainment announced this week that it has partnered with global superstar DJ Kygo (Kyrre Gørvell-Dahll) and his manager Myles Shear, to launch a brand new label, Palm Tree Records.
The imprint will focus on ‘identifying and cultivating emerging artistry in dance and electronic music,’ and will work in connection with Kygo and Shear’s newly launched management company.
Commenting on the partnership, Rob Stringer, CEO, Sony Music said: “We are thrilled to be expanding our successful relationship with Kygo and Myles.
“Kygo is one of the most forward thinking and exciting artists in music today, and Myles is among the most innovative, creative artist developers around. This feels like a natural extension of our partnership as we develop together the musical output of Palm Tree Records.”
Kygo, who has amassed over 8.5 billion streams worldwide, added: “I’ve always been very fond of working with talented, undiscovered artists in my own releases. It’s been an amazing process to watch these artists grow and now I’m able to help projects I love by offering a label and management service with an incredible team.”
“We couldn’t be more excited to be growing our relationship with Rob Stringer, and all the great people in the Sony Music family through this new partnership,” continued Shear.
“Kyrre and I wanted to create an outlet that would allow us to help break upcoming artists that we work with, as well as discover new talent that we believe in and want to develop.
“Palm Tree Records, together with our new management company, now gives us the perfect way to do that. As a manager, it’s a thrill to be realizing this vision with the partner who I’ve created everything with up to this point.”