(CelebrityAccess) — Roc Nation, the entertainment company founded by music impresario Jay-Z, has reorganized its sports agency as Roc Nation Unified and appointed Brett and Michael Yormark as its new co-CEOS.
Brett Yormark, who until recently, held the post of CEO at BSE Global, will also assume the mantle of President of Business Operations & Strategy.
Roc Nation Unified bills itself as a full-service agency that will cater to artists, athletes, events, venues, leagues, teams, and brands, offering a variety of services that includes marketing, branding, sponsorship, philanthropic, and communications.
“I am proud to be joining Jay-Z, Desiree Perez, and the board of Roc Nation to grow the business and the brand,” said Brett Yormark in a p. “What they have accomplished in a short period of time is remarkable. I am equally excited to be partnering with my brother Michael as co-CEOs of Roc Nation Unified. Together we will extend the company’s domestic and global influence while helping to utilize Roc Nation’s considerable resources to the benefit of its clients and partners.”
“Throughout his career, Brett Yormark has proven himself to be a leading executive across the sports and entertainment landscape,” said Roc Nation CEO and co-founder Jay Brown. “During his time with BSE Global, Roc Nation and Brett collaborated on groundbreaking projects and partnerships, and we look forward to continuing to build on that success.”
In addition to his role at BSE Global, Yormark also served as the longtime CEO of the Brooklyn Nets, which Jay-Z was a partner with real estate developer Bruce Ratner until the rap icon sold his stake as the team moved the Barclays Center in 2012.