LONDON (CelebrityAccess) – International artist management company YMU Group has hired Fiona McAuley as Head of Digital, UK Music.
In her new role, McAuley will be tasked with leading digital strategy across the company’s wide roster of artists, working closely with digital partners to drive innovative and engaging partnership opportunities and for growing the YMU Group UK music digital team.
She joins YMU Group from her previous role as Senior Digital Marketing Manager at Polydor Records where she devised award-winning digital marketing campaigns for domestic and global artists such as Years & Years, Mabel, Ellie Goulding, Mura Masa, Lana Del Rey, Madonna and Snow Patrol.
Previously, she held positions at WMA and Universal Music.
McAuley will report directly to Iain Watt, Managing Director of the company’s UK music division.
Watt said: “Fiona joins YMU Group at an exciting time for the company and will lead our thiking on digital strategy across our expanding roster of artists. She is a well-respected innovator in her field with a strong track record of success. Her experience, expertise and insight into this increasingly important area will ensure she becomes a valuable addition to our senior leadership team.”
McAuley added: “YMU Group puts the artist at the heart of everything they do and the opportunity to be part of that philosophy and to help maximise the opportunities available to them is really motivating. I’m looking forward to working as part of the YMU Group team and to helping innovate and shape the way we move forward in the digital space.”