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80% Ignore Professional Music Reviews

VIRAL LIFE(Hypebot) – Need more proof that viral marketing is time better spent than wooing your local music reviewer? A new Trust Index Survey from e-commerce consultancy Avail Intelligence says that:

  • 8 out of 10 music fans are turning away from professional reviews and going online for music recommendations
  • 40% turn to online recommendations or social networking sites such as Facebook and iLike
  • 41% were guided by friends, family and other shoppers

    Handle your buzz machine right and reporters will be calling you asking for tickets.