LOS ANGELES (CelebrityAccess MediaWire) — Mark Burnett Productions has announced one of its first projects since its partnership with AEG, becoming the exclusive producer of the Toughest Cowboy television series beginning with the upcoming season. Toughest Cowboy is operated by Grit Rock Rodeo, a company jointly owned by AEG and Jac Sperling. This is the first venture undertaken as part of an overall partnership recently announced between AEG and MBP.
Now entering its second season, the show features a close look behind the scenes at a new breed of rodeo designed as a live touring event and packaged as a weekly television series. Toughest Cowboy is not only popular with traditional rodeo fans, but has expanded the fan base to sports and entertainment fans alike.
Discussions with networks and new sponsors have already begun for the upcoming seasons.
The American west and especially the American cowboy have been globally loved icons for decades," said Mark Burnett, President of MBP. "This series allows viewers to immerse themselves in the cowboy’s world, where tough guys are truly tough. We will get to know these cowboys and their families and can share their passion for the traditions of the west. After a heart stopping, edge of your seat competition, one cowboy will emerge as the toughest." – CelebrityAccess Staff Writers