SARATOGA, CA (CelebrityAccess) — AEG Live has been named as the exclusive operator of the historic Mountain Winery in Saratoga, California. In addition to taking over management of the venue’s non-concert operations, AEG Live will continue its partnership with Lee Smith of Prescient Entertainment to program the venue including the Mountain Winery Summer Concert Series.
The deal covers management of the 2,500-seat amphitheater, food & beverage concessions, restaurant operations, ticket sales, sponsorships sales, VIP & Season ticket programs, Loyalty Club program and all staffing.
“The Mountain Winery’s historic legacy and iconic setting makes this a world-class opportunity for AEG Live and we are eager to participate in the continued growth and success of this venue” said Rick Mueller, President of Northern America at AEG Live. “AEG and Prescient: the benefits that come with the scale and assets of a global live events company, as well as the singular focus and commitment from our locally based team.”
Currently owned by Chateau Masson, LLC Mountain Winery was built by winemaker Paul Masson in 1878 and has since become a well-known concert venue in the region, hosting approximately 75 concerts annually and during the just concluded 2016 season set an attendance record of over 135,000 tickets sold for concerts featuring artists such as Kevin Hart, Boston, Ben Harper, and ZZ Top. – Staff Writers