BIG Interactive To Redesign Grateful Dead Website

(CelebrityAccess MediaWire) —

BIG Interactive, a Los Angeles based digital marketing agency, has been selected by Grateful Dead Productions, curators and gatekeepers of all things "Dead," to redesign their official online website.

"It was critical for us to work with an agency that understands the legacy of The Grateful Dead, where we see our website going, the music, and most importantly the fans themselves," said Cameron Sears, CEO of the Grateful Dead Productions.

The band's current site has been, since its grass-roots launch in 1995, one of the most-trafficked band sites on the Web. BIG Interactive is planning an innovative, user-friendly re-imagination of the site that will showcase exclusive, never-before-seen content from The Grateful Dead's rich vault of audio and video recordings, promotional material, and private items such as hand-written lyrics. The revamped will launch late summer of 2005.

"We are thrilled to be awarded this win," Matt Minkin, CEO of BIG Interactive.
"This is a once in a lifetime opportunity to work with such a legendary band. We're huge fans ourselves."

Based in Los Angeles, the agency has launched interactive campaigns for FOX Cable, Suzuki, Universal Pictures, Motor Trend, Anschutz Entertainment Group, FX Networks, KB Home, E! Television, Kellogg's and others. –Bob Grossweiner and Jane Cohen