NEW YORK (CelebrityAccess MediaWire) — Madison Square Garden has signed a deal with JPMorgan Chase over a long-term marketing partnership at the iconic New York venue.
JPMorgan Chase will become MSG's first-ever 'Marquee Partner' with a deal that will provide the financial services giant with brand exposure across all of MSG's properties, including Madison Square Garden, Theater at Madison Square Garden, Radio City Music Hall, Beacon Theatre, Chicago Theatre, entertainment brands and events (Radio City Christmas Spectacular), professional sports teams (New York Knicks, New York Rangers, New York Liberty), regional television networks (MSG, MSG Plus), and digital platforms.
As a part of the agreement, JPMorgan Chase corporate branding will be "significantly" integrated into Madison Square Garden, which is currently undergoing a major refurb. Included features will be the Chase Square at the 7th Avenue entrance to the venue, two new suspended bridges which will be dubbed the 'Chase Bridges,' and the venue will have Chase branded information kiosks. Chase will also lend its name to a new club to be called the 1879 Club presented by J.P. Morgan.
JPMorgan Chase will also serve as the Presenting Partner of the New York Knicks, New York Rangers, Radio City Christmas Spectacular National Tour, the Radio City Music Hall Concert Series and the Chicago Theatre. In addition, JPMorgan Chase will become an Official Partner of the MSG Concert Series, Theater at MSG, and Beacon Theatre.
Permanent and digital signage, as well as Chase ATMs, will be located throughout each of the venues. The multi-platform partnership will be fully integrated across MSG's sports, entertainment and media properties.
Financial terms of the agreement were not disclosed. – CelebrityAccess Staff Writers
