CHICAGO (Hypebot) – In conjunction with US. independent music trade group A2IM (American Association Of Independent Music), we're asking indie professionals: In this fractured media landscape, what is working? What outlets and tools are helping your artists build an audience?
In this 4th installment, Jim Powers, co-founder of Chicago based indie label Minty Fresh (current releases include Drew Andrews, Prototypes and Hushpuppies) weighs in with his top 3 indie marketing tips:
Sign self-motivated bands with a strong work ethic. Today, deals between labels and artists are more of a true partnership than ever. Bands that understand getting signed is just the beginning of a long and sometimes difficult journey have a better chance at success. It takes tremendous effort on from both artist and label to create opportunity.