NEW YORK (CelebrityAccess MediaWire) — Network LIVE will launch in Japan and through partnerships with Dreamboat and Dentsu Casting & Entertainment will make Network LIVE content available to Japanese consumers across several platforms, including television, satellite and terrestrial radio, cellular/mobile and Internet.
Network LIVE will provide Dreamboat and Dentsu Casting & Entertainment with a mix of live programming, including live and prerecorded concerts with a blend of established and breakthrough artists, interviews with musical performers and other live special events. As part of the agreement, both Dreamboat and Dentsu Casting & Entertainment will offer the content exclusively to their distribution partners, advancing Network LIVE's vision of creating a comprehensive global digital network to serve the content desires of consumers across all distribution regions and on all platforms including theatrical, internet, satellite radio, and television.
Bon Jovi's Network LIVE performance from the opening of the Nokia Theater in NYC will be the first concert available to Dreamboat partners. Since launching in July 2005, Network LIVE has worked with Madonna, Rolling Stones, Green Day, and Black Eyed Peas. All content is captured in high-definition and Dolby 5.1 surround sound. This formal agreement has been predicated by a history of successful shows that Network LIVE, Dreamboat and Dentsu Casting & Entertainment have delivered to Japanese music fans, including the historic Live 8 concerts.
The B'z, Japan's top rock duo, will join Network LIVE's international lineup and are scheduled to be filmed in concert later this year. Their performance will be distributed as part of Network LIVE's programming worldwide.
"From the very beginning, entering the Japanese market has been crucial to our overall strategy of building out a global multi-platform network. As with all our distribution agreements, we were seeking the right partner to help us execute our vision," said Andy Brilliant, executive vice president of International for Network LIVE. "With Dreamboat and Dentsu Casting & Entertainment, Network LIVE is fulfilling our promise of delivering high-quality, engaging, live content to consumers on global scale — across platform and device."
"With Network LIVE, we will be bringing an exciting, extraordinary, and international content service to the Japanese audience," said Kei Mima, president of Dreamboat. "Together, we are creating a world-wide network for entertainment in the digital age."
"Dentsu is very excited to support the launch of Network LIVE in Japan," stated Tak Ohashi, executive officer. "Dentsu will be providing full marketing support for this unique global horizontal entertainment platform."
–Bob Grossweiner and Jane Cohen
